Amazon PPC Growth Partner Powered by AI
Profit-Focused / Long-Term
Portrait of Murray M. Morales

Murray M. Morales

Amazon Ads Specialist, Brand Growth Partner, and AI-assisted PPC operator focused on profitable scaling.

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I help Amazon sellers grow profitable brands through high-converting listings, data-driven PPC campaigns, and AI-powered analytics that reduce TACOS and maximize ROAS.

Equipped with 5 years of hands-on experience and specialized skills in profitable, AI-powered PPC, my work blends Amazon Seller Central first-hand data, keyword research, bid optimization, and reporting discipline to turn ad spend into healthier brand growth.

ROAS

Optimization Focus

Improve returns by cutting wasted spend and reallocating budget to proven winners.

TACOS

Profit Discipline

Track ad efficiency with long-term brand profitability in view, not vanity revenue.

AI

Workflow Edge

Use agentic support for market research, search term analysis, and bid optimization tasks.

Rank

Growth Lens

Tie keyword intent, organic ranking, and paid performance into one growth picture.

Experience

Hands-on Amazon brand and advertising work

Amazon Brand and PPC Manager

April 9, 2025 to Present

Assist the CEO of a furniture brand in Germany, helping move the business from profit loss last year to profit gain this year.

  • Use Amazon Seller Central first-hand data including Brand Analytics, SQP, POE, STR, and AMC alongside Helium 10 for deep keyword research and rank tracking.
  • Improve ROAS and cut wasted spend through bulk-file bid optimization, ACOS tracking, and tighter campaign analysis.
  • Audit ACOS, CTR, and CVR to find underperforming campaigns quickly and fix what drains budget.
  • Scale top performers by shifting budget toward winning campaigns to boost ROAS and lower TACOS over time.
  • Run A/B tests across creatives, targeting, and bids to improve conversion efficiency at lower cost.
  • Deliver month-to-date reporting across organic ranking, paid ranking, ACOS, TACOS, ROAS, CTR, and CVR.

Ecommerce Analyst

Dec 22, 2020 to Feb 28, 2025

Assisted the CEO in Illinois in launching, growing, and harvesting a sports and outdoor brand over four years.

Portfolio

Selected proof of work

Furniture Brand on Amazon Germany

Joined on April 9, 2025 after nearly two years of selling history. Before joining, sales were trending down, ad spend was increasing, and gross profits were decreasing.

Sports and Outdoor Brand

Supported an Illinois-based CEO in launching, growing, and harvesting the brand across a four-year operating window.

After joining the Germany account, sales moved into an uptrend and profits exceeded ad spend within two months, unlike before.

Furniture Brand Portfolio showing sales and profit trends
Capabilities

Specialized skills that support growth

PPC Efficiency

Bid optimization, campaign cleanup, wasted-spend reduction, and bulk-file execution anchored to ACOS and ROAS outcomes.

Keyword and Rank Intelligence

Deep search term analysis using Seller Central data and Helium 10 to guide ranking, targeting, and scale decisions.

Performance Reporting

Month-to-date tracking for organic rank, paid rank, ACOS, TACOS, ROAS, CTR, and CVR for clearer decision-making.

AI-Assisted Execution

Agentic support for market research, search term analysis, bid optimization support, and adjacent performance tasks.