Optimization Focus
Improve returns by cutting wasted spend and reallocating budget to proven winners.
Hands-on Amazon brand and advertising work
Amazon Brand and PPC Manager
April 9, 2025 to PresentAssist the CEO of a furniture brand in Germany, helping move the business from profit loss last year to profit gain this year.
- Use Amazon Seller Central first-hand data including Brand Analytics, SQP, POE, STR, and AMC alongside Helium 10 for deep keyword research and rank tracking.
- Improve ROAS and cut wasted spend through bulk-file bid optimization, ACOS tracking, and tighter campaign analysis.
- Audit ACOS, CTR, and CVR to find underperforming campaigns quickly and fix what drains budget.
- Scale top performers by shifting budget toward winning campaigns to boost ROAS and lower TACOS over time.
- Run A/B tests across creatives, targeting, and bids to improve conversion efficiency at lower cost.
- Deliver month-to-date reporting across organic ranking, paid ranking, ACOS, TACOS, ROAS, CTR, and CVR.
Ecommerce Analyst
Dec 22, 2020 to Feb 28, 2025Assisted the CEO in Illinois in launching, growing, and harvesting a sports and outdoor brand over four years.
Selected proof of work
Furniture Brand on Amazon Germany
Joined on April 9, 2025 after nearly two years of selling history. Before joining, sales were trending down, ad spend was increasing, and gross profits were decreasing.
Sports and Outdoor Brand
Supported an Illinois-based CEO in launching, growing, and harvesting the brand across a four-year operating window.
After joining the Germany account, sales moved into an uptrend and profits exceeded ad spend within two months, unlike before.
Operating approach
Focus on the 80/20 rule, prioritize organic ranking that produces organic sales and profits, and combine profitable ad sales with high buyer-intent keywords, long-tail keywords, and precision audience segments shown to the right audience at the right time.
Specialized skills that support growth
PPC Efficiency
Bid optimization, campaign cleanup, wasted-spend reduction, and bulk-file execution anchored to ACOS and ROAS outcomes.
Keyword and Rank Intelligence
Deep search term analysis using Seller Central data and Helium 10 to guide ranking, targeting, and scale decisions.
Performance Reporting
Month-to-date tracking for organic rank, paid rank, ACOS, TACOS, ROAS, CTR, and CVR for clearer decision-making.
AI-Assisted Execution
Agentic support for market research, search term analysis, bid optimization support, and adjacent performance tasks.
Operating stack
Amazon Seller Central
Brand Analytics
SQP
POE
STR
AMC
Helium 10
Excel Bulk Files
Google Sheets
Looker Studio
Claude CoWork
Claude Code
ChatGPT Codex
Advertising Console
Zoom
Teams
Slack
Recent education and certifications
Sophie Society
Profitable AI PPC Challenge Training | April 27 to May 1, 2026
n8n Level 1 and 2 Trainings
AI Workflow Automation | January 10 and 26, 2026
Rufus Cosmos Masterclass
August 4 to 8, 2025
PPC Mastery Summit 2025
MAG | May 13, 2025
Southern Sellers Fest
Amazon Global Selling | November 19 to 20, 2024 | Singapore
Ritu Java PPC Ninja Webinar
Filipino PPC Masters FPPCM Community | May 5, 2024
Filipino PPC Masterclass Training
AmazeNation Philippines | Sept 21, 2023 to Dec 5, 2023
PPC Course
My Amazon Guy MAG School | July 3, 2023
Profitable Amazon PPC Ads Training
Pineapple Profitable PPC Ads Agency | June 28, 2022
Amazing Selling Machine 8
Amazing.com | October to December 2017
Notable live learning touchpoints
- Helium 10 session with Bradley Sutton.
- Amazon Global Selling Southeast Asia in Makati City, Philippines, Sept 2024.
- Billion Dollar Sellers Summit with Kevin King at Southern Sellers Fest, Singapore, Nov 2024.
- PPC Ninja with Ritu Java at Southern Sellers Fest, Singapore, Nov 2024.
- Data Dive with Brandon Young at Southern Sellers Fest, Singapore, Nov 2024.
- Titan Network with Lydon Smithers at Southern Sellers Fest, Singapore, Nov 2024.
Academic background
BA Social Science, Major in Behavioral Studies
University of the Philippines | 1995 to 1999